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2006-08-03 20:01:55

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    日志

    蒙牛的启示及特仑苏的不足(转)

    分类:默认栏目

      韩虎
      2000年至今,凭借上游资源成本的优势和中国人“内蒙=大草原=好奶”这一与生俱来的认知;蒙牛从蒙古高原上呼啸而下,攻城掠地,横扫全国。在短短数年间便迅速超越上海光明、北京三元、成为中国乳业最为引人注目的新星。蒙牛取得今天傲人的成就,除了中国液态奶市场暴增的“天时”;身处内蒙的“地利”;决策管理层的“人和”之外。与其在技术、产品、营销乃至经营上的不断创新密不可分。从最初的“闪蒸技术、浓香口味”撬开华南市场,早餐奶、酸酸乳的风靡;到今天“特仑苏”的高端路线初战告捷。每一次新品的推出必然导致消费者的追捧和同行的效仿。其创新能力的确值得所有的企业学习与尊重!
      
      “高价位奶”并非是近年才出现的新生事物:早在2000年以前,部分华北及华南的中小乳品企业,由于在主流液态奶市场(尤其是UHT)上缺乏资源与优势。另辟蹊径,以20元左右的超高价格在餐饮通路销售的所谓“餐饮奶”。由于通路的特殊性,这类产品虽利润较高但总量较小。加之餐饮这一通路本身也不是乳品销售主流渠道,在乳品、尤其是主流液态奶市场百亿市场规模并保持每年数十个百分点的巨幅增长的大好形势下,这一市场并未引起蒙牛、伊利乃至光明、三元等主流乳品企业的足够重视,这给了一大批“餐饮奶”企业得以生存发展的空间。
      
      “高端奶”也是必然要出现的一个品类:——车有高档车、酒有高档酒,茶有高档茶,甚至水都有“伊云”,为什么就没有一个“高端奶”?让一个吃的、穿得、住的、用的、甚至喝的水都不屑于“娃哈哈”的高端消费者也要去喝一包两块钱的廉价牛奶这本身就是一种不正常的现象,他们对奶一定也有更高的要求和需求。只不过是没有产品和品牌来满足罢了!
      时至今日,当液态奶市场大局已定,从跑马圈地阶段进入城市巷战甚至终端拉锯战,价格打到奶贱于水的残酷现实之下。身陷其中的乳企必然要打破僵局、寻求突围。如此之大的“空白市场”,没有特仑苏,也必然会出现其他品牌!蒙牛又一次抓住了机遇,历史又一次被重演:蒙牛发现市场机会、创新产品推出、市场成功、伊利跟进、其他乳企跟进、产品成为主流品种。早餐奶如此、酸酸乳如此、“特仑苏”后面跟出个“金典”,还是如此! 先走一步蒙牛总是最大的赢家。
      
      为什么蒙牛总是能领先一步甚至后来居上?而那些本来通过餐饮奶已经在“高端奶”市场上已经站稳脚跟甚至已经取得成功的企业,却未能继续健康良性的发展下去?
      
      除了企业实力及资源上的差距,与那些出于竞争需求及渠道需求高价位入市的“餐饮奶”不同的是:特仑苏一开始所瞄准的市场就是“高端人群及高端奶市场”,“高价位”不是目的,也不仅是一个战术,而是用以区分出高端消费人群的一个重要的战略手段!价格也好、产品也罢、乃至通路的选择、品牌形象的塑造、产品卖点都不过是围绕“满足高端消费人群”特定需求而展开的!
      
      特仑苏的成功至少能给与还在四处寻求“好产品”,苦苦“战中求胜”的食品
      企业们两点启示:
      1、 市场上从来就不缺乏“机会”,就如同从来就不缺乏“需求”。暂时忘了“好产品”这个词甚至暂时忘记“竞争”吧!判断一个产品是否“好”,判断一个品牌是否能“赢”,不仅仅是取决于产品的质量多好、价格空间多大、或者包装多么新颖,想想它是否满足了一个未被满足的需求!当然,你得先判断清楚这一机会或者需求是否成立!
      2、 产品的创新不是来自于产品本身,即便市场上已有同类产品。你所需要考虑的不仅仅是要比他做的更好:价格更低、产品更好或者包装更漂亮。花点时间去考虑一下“有什么是他们没有的”,更可能获得事半功倍的效果。
      
      因为此文,阅读了一些有关“特仑苏”的资料,窃以为特仑苏还有几点不足:
      1. 特仑苏传播主要是围绕三个概念展开:a“保健概念”:OMP造骨牛奶蛋白(个人理解为骨骼成长因子及高蛋白质);b“高档概念”:奢华、尊贵、身份 c“时尚概念”:品味、个性、生活方式和生活态度。这三个概念实质是代表着三个不同的定位和不同的三个市场,统统注入“特仑苏”一起传播的后果是消费者对这一品牌认知的模糊,这一问题从一部分消费者的评论中已经反映了出来。应有所取舍!
      2. 高档酒、高档茶、高档水乃至高档车出现与酒文化、茶文化、水文化、车文化的发展牢不可分!关于高端奶市场在多年前曾做过一个小调查:最好的牛奶应该是什么样的,答案是内蒙或者新西兰!当我们进一步追问,最贵的牛奶应该是什么样的时候,答案却是应该来自欧洲的或者贵族私人农庄的。品质不等于价值,认知大于事实!在高端产品及奢侈品市场尤为如此。LV不会去强调“真皮”!伊云也不会去做“二十七层净化”,文化上的认同感永远是高档及奢侈品品牌的“王道”,如此文起始所言,光明、三元不是败给了蒙牛,而是败给了“草原奶文化”。反观特仑苏更多还是在强调“产地、品质、保健功能”,现有品牌和价格尚是依靠物质层面利益在支撑。作为一个高端品牌,特仑苏品牌内涵及文化的打造尚显粗糙模糊和着力不足,需要强化、清晰、完善、丰满!
      3. 如同“奥迪”在其传播过程中必须有意识的与“大众”进行区隔一般。特仑苏作为蒙牛品牌系中的高端的独立品牌,在传播过程中过多与已被认知为大众和平民化的“蒙牛”之间联系在一起,对于特仑苏高端品牌的构建实质形成了干扰。蒙牛品牌群中蒙牛(企业品牌)、蒙牛牛奶(产品品牌)、特仑苏及其他子品牌之间的关系需梳理清晰。

    老陕推荐的西安美食

    分类:美食地图

    (转)西安美食,就连俺这老陕看了都会直流口水哦:
     
    烤羊肉串,香的很很,一串5毛钱。
     
    涮牛肚,吃啥补啥,越吃胃越好,5毛一串。
    烤肉和涮牛肚一次最少买5块钱的,因为都是单锅做,所以卖家烤一次涮一次也不容易。
    买家:我买五块钱的吃不完咋办?
    卖家:你吃不完关饿啥事?
     
    烤油馍,用烧饼在明火上烤制的,一般夜市烤肉滩都有的卖,外脆内软,现加上各式美味调料,一次吃一个,欠点。2块一个。
     
     
    冰峰-陕西人自己的汽水,1块钱一瓶,不带瓶。
     
    八宝稀饭,大米、枣、百合、茍机子、莲子、葡萄干,营养丰富。2块一碗
     
    炒凉粉,啥味?尝了就知道。
     
    菜合子,韭菜馅的最香,酸菜的也不赖。1块或是5毛的都有,看大小。
     
    锅盔,巨型烧饼也,里面添加有一种香料,特别好吃。一般陕西人都把这当零食吃,也不是天天顿顿吃。
     
    糊辣汤,白菜、肉丸、红萝卜块、土豆块敖成的,听起来象一锅混的绘菜,其实不然,我说不好啦,反正早上吃一碗,一天都满足。1块5的2块的都有。
     
    葫芦头泡馍。看样子就知道是什么做的,前不久我才有生以为第一次吃,刚一动筷子,差点惊了,知道有多香了吧,很奇怪我老妈为什么不勇敢的尝试一次,猪肠子洗干净哪有那么脏呀,真是白白浪费了我那么多年!几块钱一碗,别人请的,不知道呀。
     
    肉夹馍,大肉的,和羊皮泡馍一样有名的陕西小吃。1-3块的都有。吃过的人没有不竖大拇指的,我隔三差五的就吃一个。来陕西不吃肉夹馍,那就算是白来了。
     
    孜然炒肉夹馍,牛肉的,陕西人更习惯在夜市上吃,最民间的味道最纯正。
     
    酸菜炒米。瘦肉、酸菜、青红椒什么的炒制成的,香,但很多外地人吃不惯。
     
    蒸碗。我更喜欢吃回粉蒸肉,回民做的饭就是香,没制了。
     
    油泼扯面。这碗里要是再有些油泼辣子就更好吃了,卖相也更好。
     
    擀面皮,歧山的最正宗,面是洗过的,特别筋道,记得吃时一定要带辣子。
     
    烩菜,美味、又高汤做的,有晕有素,营养。
     
    凉粉,凉调的,夏天吃一碗,开胃。
    豆腐脑,早餐吃的多,再配上两根油条~~~
     
    八宝饭,豆莎馅的最好吃,这算是一个菜,不是一人一碗吃的,太甜了,会腻住的。
     
    灌汤包,贾三的很有名,在回民街,现在又有了小六汤包连锁店,花色多了不少,有荤有素,都好吃
     
    搅团。玉米面做的,凉拌或是带汤水的,味道都好,这几年吃的少了。
    后面那盘绿色的是蒸菜,配上蘸汁,好香的呀,地道的陕西小吃。
     
    米面皮,软软的,一定要陕西的油泼辣子才提味。
     
    牛肉饼,煎出来的,层层香。
     
    歧山燥子面。面是铡面,超级筋道,燥子是用醋特制过的,不肥不腻,酸酸辣辣的,开胃极了。哦,醋也是用歧山当地的水酿出来的才够味。
     
    沙锅米线,冬天吃的多些,有菜有肉有主食还有汤,呵,午餐搞定。
     
    石子馍,美味零食,养胃佳品
     
    蒜香羊血,不吃不知道,吃了忘不掉。吃火锅时涮过羊血吗?比那个味道还好。
     
    鱼鱼,这个一句两句的也说不清楚做法,反正是夏天来碗凉鱼鱼,舒服。
     
     
    绿豆糕,自制的,带馅,豆莎的香
     
    玫瑰镜糕,象不象棒棒糖?比那个香。
     
    羊肉烧麦,说实话,没吃过:(
     
    蘸水面,关键在蘸水的味道,蘸水香了面也就香了。
     
    呵,有朋友回复提醒缺了羊肉泡馍,这么精典的东西怎么可以落下呢,我再贴
     
    这个字你认识吗?biang二声,记住哦!

    Words of Dr.Web

    分类:IT视界

    Dr.Web的访谈,一些观点值得思考。

    Igor Danilov: "The Anti-Virus Software Market Is A Big Bubble".

     

    IT security is one of the most dynamic segments of the IT market, with anti-virus software traditionally featuring at the top of the list of the market players. Many habitually think that the worldwide web is teeming with viruses against which a powerful shield is needed. Meanwhile, Igor Danilov, the developer of the legendary Russian anti-virus, Dr. Web, sees the anti-virus software market as a huge bubble existing solely due to PC users' fears. In his interview for CNews magazine (its e-version is www.cnews.ru), Mr. Danilov, IT- director with "Doctor Web" and the guru of the Russian anti-virus industry, shares his views as to what a really efficient anti-virus software package should be like, why Dr. Web has released its monopolistic grip on the market, and how a company may hope to survive and continue developing while counting on more than sales growth alone.

    You were among the founders of Russia's anti-virus software market. Has the situation changed a lot since then?

    There was no market at that time at all, although it must not be at present either. There is an attempt to create something of the kind, but today's anti-virus market is a large soap bubble, it referring not only to Russia, but to the world market as well. At the end of 1980s and into the 1990s when viruses just appeared every other programmer wrote a virus. It was quite simple and fast to do it. If there is a virus - a signature or a checksum is entered, the file is scanned, a virus body is found there, a user's notification occurs and that is all. Later it became inadequate just to inform: anti-viruses began including curing. And a qualitative change happened here, when a great number of amateur anti-viruses stopped meeting users' requirements and simply disappeared.

    When it all began, there was no market at all; actually, there isn't any today, either. There have been attempts to create something of the kind; and yet, today's anti-virus market is one huge bubble - both here in Russia and worldwide. In the late 1980s and early 1990s, when the first viruses appeared, every other programmer was busy developing anti-virus program. That was fairly easy and didn't take too much time to do. You had a virus - you added a signature, or else a control sum, then you scanned a file for the virus body, notified the user, and that was that. Later it turned out it was not enough to merely notify the user, so curing techniques began to be included in the anti-virus packages. That's where a big qualitative leap occurred, leaving many home-made virus developers dissatisfied with the quality of their products and removing a huge number of viruses from the scene for good.

    That evolution brought to the forefront a group of IT leaders who were able to do the full-fledged virus detecting and curing. In mid-1993, the first polymorphic anti-virus instruments appeared. At about the same time, Dr. Web became widely known. In 1993-1997, not more than a couple of new anti-virus software packages were developed, and by the end of 1997, five top players had taken the market under their full control, making our subsequent work pretty dull: with the expansion of the Internet services, virus technology grew ever more primitive. Delivering a virus from point A to point B became very easy: you no longer had to use sophisticated technology to conceal the virus body. The profit-thirsty anti-virus developers were sort of taken hostage: the outwardly good anti-virus tools they offered were actually no good at all because they were only effective against primitive viruses. Their inability to crack more sophisticated ones was somehow overlooked amidst a sea of trivial viruses plaguing the web.

    Today's situation at the market is indeed deplorable. The majority of tools offered today cannot be identified as anti-virus software properly; it seems, at best, that they have been developed by pretty bright high school undergraduates each of whom claims to be “the leader”. The threshold level of admission to the anti-virus club has dropped considerably, with primitive script virus fighters coming to the fore to lead the way.

    Why is it that the hi-tech Dr. Web package, which ten years ago accounted for 95 percent of Russia's total anti-virus software sales, has lost its monopolistic position?

    I would tell you more: ten years ago I would hardly ever find a PC with alternative anti-virus software installed on it. Our product was so popular that many of today's self-proclaimed “leaders” use technology merely replicating Dr. Web. Very many software programs in Eastern Europe and South-East Asia are actually driven by our engine. All the university students from those regions who studied here in Russia during that period had in-depth knowledge of our technology. The West, though, had its own technology leaders, and promoting our products there was out of the question. There were two of us, anti-virus software developers, fanatically devoted to our work. We had only one task to fulfill and one challenge to meet - that is, to invent the world's best defense against the world's most sophisticated virus. But then the 1998 financial crisis broke out, leaving us penniless and leading to the collapse of the market at which we worked. At the same time, it opened up tremendous opportunities for the shoot-off of a group of those who actually had no technology but were eager to earn money on IT with a modest dollar amount to support them initially - and with some interest on the part of Western companies, into the bargain. As for us, we found ourselves faced with the problem of how to survive, not how to develop.

    Why is there no talk at all about defense against sophisticated polymorphic viruses? Does this mean only a few of the anti-virus software packages used today are capable of resisting really serious virus threats in real terms?

    I'll give you an example to answer your question. A little over a month ago, a new virus appeared. Nothing out of the ordinary, but an exceptionally good one, considering today's level of virus technology. Formerly, viruses used to be a lot more complicated. Now, we looked at the new virus closely and everyone agreed: yes, a good one indeed. So we wrote a detection program and forgot all about it. But a whole month has passed since then, and there isn't a single anti-virus tool in the world that can detect it. None of those “leaders” who claim to use the world's best technology can detect this virus. It's indeed ridiculous: our company has been accused of creating the virus itself, deliberately - like, Dr. Web is taking pains to promote its products that way. Finally I made a public statement saying: “Ah, well, we did invent that new virus only because we had nothing else to do!” Some must have taken the message seriously because a number of users asked us to provide an anti-virus cure as well. Just think of it: none of the “leaders” can even detect that virus, and we are supposed to provide a cure! And no joke cure it must be, because they use the XTA algorithm which is as hard to crack as DES. Actually, we have been approached with that request not only by users of our own software but also by other anti-virus vendors' clients. I would tell them, “You guys have vendors of your own, right? Ask them to provide you with at least detecting tools!”

    Why are all the major market players keeping silent? Are none of them aware of the real technology and willing to purchase an excellent engine - or maybe the entire company as well?

    Well, they are willing to buy, and we have heard many offers. Or, rather, we had many offers - until recently. Those who have been in the market for quite some time know all too well that Dr. Web is not for sale. I don't need to sell it. Why? I've got a good business of my own that yields enough money for me to enjoy my life. My objective is to keep on improving our technology and do my best to make life for my company's personnel as enjoyable.

    You wouldn't want to do that under the auspices of a global corporation?

    No, why? You know, living in the country is real fun. Moreover, I know exactly where I belong in the world anti-virus hierarchy. Everybody in the anti-virus software market knows that there are only five companies worldwide that offer technology of their own. The rest steal it from others.

    What would you describe as a really good anti-virus instrument today?

    There are many evaluation criteria. One is the ability to detect sophisticated polymorphic viruses without any exception. While testing our product we make, say, 10,000 copies of one and the same complicated virus. If at least one of those is left undetected, it's an emergency for us, and we send our anti-virus tool back for re-development. Besides, there's another important criterion: an anti-virus instrument must excellently perform its basic functions without irritating the user. It must not scale down your PC's efficiency notably, or produce system errors - BSOD, and so forth. And there's the remarkably workable system of myths and rumors to be taken into consideration. If someone says that “this vendor's anti-virus tool fails to detect everything”, word will go around immediately - you know what I mean. It's like buying a door lock - the heaviest, the most sophisticated, and generally, the best and most expensive - and then hearing on TV that it can be opened with a hairpin in a couple of minutes, which means it is no better than an ordinary one, worth $3. Therefore, the sole reliable criterion is quality. Unfortunately, it can only be tested on your own skin.

    There are scores of “anti-virus quality” ratings today, like “This product detects 99.95 percent of known viruses”. What do you think of those?

    That's pure marketing. In the first place, the very figure of 99.95 percent seems questionable. All those tests are held like this. Say, you have a large collection of viruses of which each must be detected. If at least one virus is left undetected, the entire software product cannot be called anti-virus. In case of unknown viruses, it is totally unclear how to calculate the percentage of detected viruses. Besides, methods of testing may vary. For example, you may download what you call a “virus dump” from the Internet and try to clean it up with an anti-virus. The resulting efficiency factor would hardly be higher than 90 to 92 percent. But what kind of a virus collection would that be? It would be one containing huge numbers of broken files, binary viruses, etc. These being unworkable viruses, why waste time trying to detect them at all? My position in that respect is pretty rigid: I never deal with trash or add it to my databases. Meanwhile, many anti-virus vendors have won considerable publicity working with this particular kind of collections. I do not mean to say that's bad; that's just one way of doing business. But the question is how relevant all those ratings are. I deliberately exclude all that rubbish as irrelevant; but then it turns out that Dr. Web fails to detect everything. Is it good or bad, you may ask. Well, judge for yourselves.

    Here is one example to illustrate it. An angry French partner once called us: "Why do you sell a product ranking only 17th in the world?" It turned out that a respectable British computer magazine had published a rating list of anti-virus software in which Dr. Web ranked as low as 17th. I then called that magazine's editor to ask what evaluation criteria they had applied. "Those data are not ours; they were supplied by a third party," he said. Finally, we tracked down that "third party" - a teenage virus collector living in Greece. The guy really went mad with delight hearing a real vendor speaking to him on the phone. Asked about his evaluation criteria, he said he had tried a variety of anti-virus tools on his virus collection, giving a certain number of points for various functions. "Who ranks first according to your list?" I asked. He mentioned a vendor commonly known to use another company's engine. And the engine developer itself, a company offering its own software, turned out to rank much lower. Is that fair? This situation can be extrapolated to a wider context. Say, if a company has suggested a methodology of its own and succeeded in establishing itself as the image-making vendor, all the other vendors will be expected to use that methodology - or risk being listed among those whose products are only 80 percent efficient.

    Regrettably, those ratings will affect a company's image, whether you like it or not. The worst thing is that they create negative attitudes on the part of users. What's to be done about it?

    Nothing. That's why I call the anti-virus market a bubble. It's up to the user himself to judge whether an anti-virus tool suits him or not. Besides, our company should care about its reputation. It helped us survive through the crisis and keep on developing; we have lots of respectable partners and the number of users has steadily grown. That's the sole reliable criterion. We know all too well that it's no use “ordering” a high rating because a vendor with larger sales may order three such ratings. Anyway, the user would be left misguided and defenseless. Therefore, we need to uphold our reputation. This can be done, specifically, by sticking to our not-for-sale policy. Big money can be beaten by still bigger money, whereas good software is unbeatable.

    How can an end user find a “really good” anti-virus?

    That's very difficult, especially today. The users are scared. They are constantly threatened with viruses, other dangers, and innumerable Trojan worms trying hard to steal their data. This atmosphere is created by some anti-virus vendors in the first place. It's like the situation with the birds' flu: some say a pandemia is inevitable, and we all will die. Horrific, isn't it? Some people give way to panic but others stay cool, hoping it isn't as bad as that, after all. Keeping the users scared and persuading them that only your product can protect him against any trouble is a very clever idea. A person will buy your anti-virus software, although he may never catch a virus at all and never know how efficiently your product works. Quite often, we have had to clean up thousands of viruses after an alternative anti-virus tool's operation.

    I, too, have some anti-virus software - not Dr. Web - installed on my PC. If you scan it for viruses and detect a thousand or so of them, and given they have not bothered me at all, are those viruses really as nasty as they are described?

    A good question. Well, no, they are not that nasty. I always say if you have no confidential data in your computer, you generally don't need an anti-virus tool. What harm can be done to your PC if there's nothing to spoil? Oh, well, it may grow a bit slower. But if this doesn't hamper your work, you may as well forget all about it. If you only use your computer for playing games, should you really waste money on anti-virus software? But if you think of all those passwords, an anti-virus tool may come handy, after all. Besides, your computer may be turned into a zombie for spamming, etc. It's the same way with a person's health: if you are fit and strong, you will not want to start taking pills. But you will most likely take vitamins to stay healthy. For an end user, anti-virus software is a kind of such “vitamin”.

    While selecting your anti-virus system, don't look at any of those ratings because they are based on “laboratory” testing. They take a collection of “dead” viruses and test a variety of anti-virus tools on them. Each tool “sees” a virus, reports: “Danger: virus detected!” and goes on with the scanning process. In real life, it is different. You work on your PC, enter a website and - there you are! - you are already infected, with some process suddenly grabbing 70 percent of your machine's capacity. With anti-virus software installed, you feel okay. Otherwise you rush to buy it. And it doesn't matter which - probably, one offered by some of the “leaders”. But there are just a few anti-virus tools in the world that can be installed on your infected PC. The rest won't allow the setup function to be enabled because of the resident virus, and you will have to reinstall the operation system from scratch. Everything becomes clear at once. But none of the “leaders” has ever done this kind of testing, although Boeing once pointed to the problem. They don't want to do it - it's too big a headache.

    An anti-virus tool can only detect a virus if it “knows” it. Meanwhile, many vendors at the information security market have spoken about proactive defense.

    If you refer to various behavioral technologies or the tracking of potentially dangerous processes, Dr. Web proposed a number of solutions in the relevant areas as early as in 1993, winning some prize and an invitation to attend CeBIT.

    Some developers have gone as far as saying that they will incorporate an anti-virus function into their IDS/IPS or program solutions, which will eliminate anti-virus software as a class. Is that possible?

    Their words cannot be taken seriously. Any complex solution is bound to be weak in at least one of its functionalities. We have tanks, and battleships, and fighter planes today. But we also still have the Kalashnikov. If there's a loophole, a virus will be sure to use it. And a complex solution will always leave such a loophole. Creating a perfect product is impossible, especially on the basis of a dozen specialized, narrow solutions. Very few people have asked whether or not the components - those specialized products - are good enough. While trying hard to protect our customers as efficiently as we can at each step, we are fully aware of the fact that we cannot possibly guarantee invariably high quality. We know we can only do this and that, and we walk the talk. For example, we protect Unix and Novell better than anyone else.

    But what if some huge company buys the best of those specialized solutions with a view to producing a “perfect” product?

    You can't buy each of them. But you can well buy an engine. Why not, if this is beneficial for both us and our customer? Our engine drives a variety of anti-virus instruments, and we earn money on it. For example, Korean Airlines and many other major clients use our anti-virus software - in a variety of wrappings.

    Your devotion to principle seems to be a major barrier to business. Where is the dividing line between scientific interest and commercial interest?

    It is very hard to feel. Honestly, we have often made mistakes rejecting something as irrelevant and then coming to realize we had lost a major opportunity. It's always been that way. Gains alternating with losses - that's life.

    And how about maximizing your sales?

    What for? Setting this kind of goals is not exciting. What can we buy with that money? Some believe we can buy freedom. Freedom from what, one may ask. Will we feel free flying wherever we like, eating and drinking whatever we like, or living wherever we choose to? Sometimes, a person who has planted and harvested potatoes with his own hands feels much freer than that. Alexander the Great wanted to be buried with his hands outstretched. Having conquered half the world, he wanted to tell everyone: “Look, I haven't taken anything with me.” Money, money, money… Many people today believe that anything goes when it comes to moneymaking. What about at least some moral norms and values? We are interested in developing our technology, in doing something new. We want to engage in creative activities. This is one of our major values.

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    写blog始于MSNspace,但因为它让人难以忍受的速度和一些其它原因,终于下定决心搬家了。。。

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